About IN FRONT

IN FRONT was founded in 2005 and has its headquarter in Ikast, Denmark. Since the beginning, we have had a clear vision: to design clothes for the modern, trendy and style-conscious woman who never compromises on design, fit or quality.

We find inspiration for our collections on the streets among stylish women, in vibrant fashion metropolises, online on social media and in leading fashion magazines. We know our style, as well as our customers' and are very conscious of protecting our DNA. We are particularly known for our large selection of dresses and beautiful printed materials.

Six collections are launched every year. This means that we can quickly respond to current trends and there are not a long way from idea to design and production - until the collections land in stores. This allows us to ensure that the right products arrive in stores at the right time.

Our goal is to create complete collections that combine must-haves, classic styles, basics and the season's biggest trends . It is important to us that women can find everything they need in our collections - whether it is an elegant dress for a party, a stylish shirt for work or a casual outfit for everyday life.